Smart Link Building
All The Web Search Engines on the World Wide Web i.e, Google, Yahoo, MSN are significantly interested in who links to who's website and how smart your site links it's pages. Think this through, following links on web pages linking to sites link building with links to sites improving link popularity linking to search index inclusion building search engine relevance of content links on results page rankings. Smart link building is relevant to all links linking the web of the internet.
Smart link building is integral to your website SEO (search engine optimisation) / SEM (search engine marketing) campaign management to obtaining high rankings. It is especially important to have your site appear in the top 10 rankings on the first page of search engine results as displayed to the searcher, your potential customer.
When your potential customers search using their preferred Search Engine trying to find keyword relevant information prior to making a purchasing decision, the links on your website are important. The internal, external as well as backlinks (links pointing back to your website from other websites) are key factors in search engine algorithms that determine how your website is indexed and ranks wthin search results as displayed to potential customers, the searchers themselves.
Links ARE NOT created equal
Links that help your search engine ranking are from quality websites that are relevant to the content of your web pages. Avoid reciprocal link exchange memberships and link farms claiming to build links for your website with little effort on your part as they generate general links in bulk from their own database of links. It serves no purpose establishing linking relationships to unrelated and irrelevant websites no matter how numerous. Link count by itself accounts for little and such link building can get your website banned from being indexed by the search engines.
Build quality Links
Sources of quality inbound links. You don't need heaps of links. Just quality links from quality web resources and sources such as:
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Web Directories. Register with DMOZ, Yahoo, Google, industry associations and authority sites.
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Vendors, business partners and industry customers. When selecting from this list, check out which ones already list in DMOZ and other directories. Links from their sites will prove valuable in building search engine credibility.
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Industry newsletters. Volunteer writer content.
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Relevant .edu and .gov site links score well with search engines.
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Press releases. Hyperlink your company title and include your URL in all contact details.
- Post to blogs, make news and provide comments, tips, and updates where offered as others may value your input and link to you as a quality resource.
Not sure who may be linking to you already? Click here for Yahoo's Site Explorer. Type in your site address, hit "Explore URL" and click on the "In links" tab to find out.
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