Pay-Per-Click Advertising Management
Obtain measurable results for your search marketing campaigns
To achieve these search marketing results, we provide these pay-per-click services:
- Keyword research to find specific phrases targeted to your business.
- Bid management to meet budget and/or ad position goals.
- Ad copywriting to generate click-throughs to your site.
- Landing page optimization.
- Conversion tracking to find the keywords that result in sales or leads.
- Campaign optimization to increase conversion rates and lower the average cost per click.
- Campaign reporting to ensure your advertising goals are being met.
About PPC Search Marketing Ad Management
Ongoing Google AdWords Management.
Google, Yahoo!, MSN and other search engines offer advertising spots in their results pages that look similar to regular listings. These spots appear in the top, right, and bottom margins of search engine results pages. Pay-per-click ads look similar to "natural" listings - the unpaid listings in the middle of search engine results pages. The main difference between "natural" listings and paid listings is advertisers pay a specific amount whenever a user clicks on a paid listing's link (hence the name "pay-per-click").
This means that you only pay when your ads generate traffic and you will get traffic from qualified leads. If your competitors have not discovered pay-per-click advertising, if their campaigns aren't professionally managed, or if you think they are stealing away valuable leads that should be yours, you should contact us and have a Google AdWords Professional build and manage your accounts.
Pay-Per-Click Advantages
Nearly any company can get top listings in the major search engines by starting a pay-per-click campaign. Pay-per-click advertising yields results almost instantaneously. Accounts can be modified and results tracked over a short time period (days, sometimes hours). Advertisers bid on keywords that match user queries, and only pay their bid when users click on their ads.
PPC Capabilities
Commonly known as 'Cost-Per-Click (CPC)' or 'Pay-Per-Click (PPC)' you pay the search engine company every time a potential customer clicks on your advertisement. Each program provides excellent real-time reporting so we can manage your budget and monitor the success of your advertisements.
We are well practised in finding best suited keywords to drive targeted traffic to your website, thereby maximising the ROI of your search engine marketing internet advertising dollar.
Read about our Google AdWords Manangement
