PPC Management

Focus: measurable results.

To achieve these results, we provide these pay-per-click services:

* Keyword research to find specific phrases targeted to your business.
* Bid management to meet budget and/or ad position goals.
* Ad copywriting to generate click-through to your site.
* Landing page optimization.
* Conversion tracking to find the keywords that result in sales or leads.
* Campaign optimization to increase conversion rates and lower the average cost per click.
* Campaign reporting to ensure your advertising goals are being met.

About PPC

Google, Yahoo!, MSN and other search engines offer advertising spots in their results pages that look similar to regular listings. These spots appear in the top, right, and bottom margins of search engine results pages. Pay-per-click ads look similar to "natural" listings - the unpaid listings in the middle of search engine results pages. The main difference between "natural" listings and paid listings is advertisers pay a specific amount whenever a user clicks on a paid listing's link (hence the name "pay-per-click"). Read more about pay-per-click.

Pay-Per-Click Advertising Advantages

Nearly any company can get top listings in the major search engines by starting a pay-per-click campaign. Pay-per-click advertising yields results almost instantaneously. Accounts can be modified and results tracked over a short time period (days, sometimes hours). Advertisers bid on keywords that match user queries, and only pay their bid when users click on their ads.

This means that you only pay when your ads generate traffic and you will get traffic from qualified leads. If your competitors have not discovered pay-per-click advertising, if their campaigns aren't professionally managed, or if you think they are stealing away valuable leads that should be yours, you should contact us and have a Google AdWords Professional build and manage your accounts.

Capabilities

Commonly known as 'Cost-Per-Click (CPC)' or 'Pay-Per-Click (PPC)' you pay the search engines every time a potential customer clicks on your advertisement.  Each program provides excellent real-time reporting so we can manage your budget tightly and monitor the success of your advertisements.

We are well practised in finding  best suited keywords to drive targeted traffic to your website, thereby maximising the ROI of your search engine marketing internet advertising dollar.

Google AdWords Management

The Google Adwords program is perhaps the easiest online marketing solution for businesses wanting to launch their search marketing campaigns available today.

Utilising our Google AdWord Management Service you can have your site appearing on the World Wide Web's top search engine results pages, generating quality leads, all within a relatively short time-period. Delivering quality results at the right price, a dedicated account manager will work with you to achieve your goals on Google.

Using a highly developed system of optimisation, we'll provide the online leads you need to help your sales grow.

After identifying your target audience, a list of up to 100 keyword search phrases will be generated for your approval. This list is well researched to ensure that you’re not paying a fortune for your Google advertising. We’ll also create 2 variations of Text Ads that will be optimized using a split-testing approach which allows us to tune your advertising to your target market.

Once approved, your account is set up and your Ads will start appearing on Google within minutes. Your account manager will then closely monitor your campaign, ensuring that it remains optimized for maximum gain. Each month, you receive a report outlining the results for the month. We also provide a 12 month history so that you can easily see the progress that has been made.

Price (GST Inc.)*
AUD$250 Set Up
AUD$500 per Month

* Prices does not include your Google AdWords™ advertising budget. Billing for your Google account occurs directly between you and Google™. This allows you to easily change your budget at any time. It also provides transparency with your charges – no hidden fees applied to your click costs.