Many SEO companies guarantee high search engine positions if you sign with them to do your search engine optimisation work for you. Be wary as this type of guarantee generally fails to stand up to being tested.
If a company makes such promises, take a closer look at the guarantee. The catch is often that the company selects the keyword search terms. You'll be listed for obscure search terms or keyword phrases that nobody would generally search for. If you have a unique company name or a unique product name, it's relatively easy to get high search engine rankings for that term.
Before paying a company to get high search engine rankings for you, try it yourself with handy and practical web promotion software tools. The best of which we have found are "Internet Business Promoter (IBP)" and "WebCEO". You'll find out that you can get high search engine rankings for yourself.
The only way to get high search engine rankings and staying there is relevant website content, growing your link popularity and incoming links as well as playing by the Search industry rules and ethical codes of practice.
More information can be found in our free weekly Search Engine Facts newsletter.